Discover how we've helped Shopify brands transform their customer experience, optimize
conversions, and scale their revenue through strategic design and development.
The rebuilt Shopify Plus ecosystem delivered measurable results across all storefronts with stability, improved conversions, and scalability—all powered by a clean technical foundation and integrated team execution.
Purdy & Figg's manual, fragile fulfillment couldn't keep up with two markets, each with its own partners and rules. We built a queue-based fulfillment service that routes every Shopify order automatically, handles partner outages, and makes a new region a configuration change.
Four product page fixes removed hidden friction from OMI’s subscription-first buy box, with no redesign or new theme. A controlled A/B test showed higher revenue per visitor, conversion rate, and subscription orders per visitor.
Replacing two product buttons on OMI’s homepage with one outcome-led call to action removed a decision visitors weren’t ready to make. A controlled A/B test showed higher revenue per visitor, conversion rate, and average order value.
Renaming one navigation label from “Collections” to “Garden Borders” made SOTO Gardens’ flagship product easier to find. A controlled A/B test showed a higher conversion rate, revenue per visitor, and average order value, and the change is now live for all traffic.
Replacing an off-the-shelf Shopify theme with a custom, performance-first build gave Purdy & Figg a faster foundation. An always-on CRO program on top of it doubled site-wide conversion rate.
